brand love campaign
always no.1
Vietnam is passionate, ambitious, proud and crazily in love with their national football team. They want to be socially connected with their team, with their fellow fans. What is the opportunity for Samsung in this 2018 tournament?
One week prior to the start of the tournament, we stirred up the fervor of the football fans by amplifying our Samsung TV ALWAYS NO.1 campaign and creating a fantastic football atmosphere. We couldn’t wait at that one point when everyone’s life revolves around THE NO.1 THING: 2018 AFF Cup
watch as ONE …
Remind football fans
Everyone has memorable TV-related moments while watching football.
… and cheer as ONE
Unite football fans
Using a simple yet interesting and popular channel—Facebook AR filters—we unite the entire country, wherever they may be, to CHEER AS ONE with Samsung.
Always No.1 TV for Always No.1 Fans
Video case study
Client
Samsung
Agency
Leo Burnett Vietnam
Credit
ECD: Paolo Garcia
Art Director: Raven Ngo x Linh Lee
Sr. Copywriter: Tea Nguyen
Award
Winner: Facebook Global Spotlight 2019