music video

a bouncy day

Dove wanted to launch new product called “Dove Bouncy” – “Dove bồng bềnh” with highlighted oxyfusion technology designed to boost hair volume. My task was to write the script for an interactive music video that was produced especially for Chi Pu, a popular girl-next-door singer in Vietnam who is going to have a sensuous day filled with her abundant, bouncy hair.

Client

Dove

Agency

The Purpose Group

Credit

CD / Art Director: Huy Anh Le

Scriptwriter: Tea Nguyen