selected ads
Role: ACD/ scriptwriter
Role: Senior copywriter / scriptwriter
MAGGI / NESTLÉ
Maggi Ơi
Awards:2019 Vietnam Young Lions – Silver Winner
In Vietnam Mom is always considered the main person who cooks. And she gets bored of this mundane everyday task. Maggi, an international brand of seasonings, wanted to inspire Mom in her home cooking experience, all over again.
*Ơi is a Vietnamese word we use to call someone in a loving way, like calling a family member*
Maggi Ơi
Awards:2019 Vietnam Young Lions – Silver Winner
In Vietnam Mom is always considered the main person who cooks. And she gets bored of this mundane everyday task. Maggi, an international brand of seasonings, wanted to inspire Mom in her home cooking experience, all over again.
*Ơi is a Vietnamese word we use to call someone in a loving way, like calling a family member*
SAMSUNG QLED TV “ALWAYS NO1” CAMPAIGN
Awards: Facebook Global Spotlight 2019
Vietnam is passionate, ambitious, proud and crazily in love with their national football team. They want to be socially connected with their team, with their fellow fans. What is the opportunity for Samsung in this 2018 tournament?
Samsung TV is positioned as the no.1 TV in the market with their top class design and quantum dot technology, giving people an immersive experience. The challenge for the brand in this most-anticipated AFF tournament is how to build the brand’s aspiration while amplifying its “Always no.1” campaign.
The idea: We bring the whole nation together wherever they are, to CHEER AS ONE with Samsung using a simple but engaging & trending channel – Facebook AR filters.
Awards: Facebook Global Spotlight 2019
Vietnam is passionate, ambitious, proud and crazily in love with their national football team. They want to be socially connected with their team, with their fellow fans. What is the opportunity for Samsung in this 2018 tournament?
Samsung TV is positioned as the no.1 TV in the market with their top class design and quantum dot technology, giving people an immersive experience. The challenge for the brand in this most-anticipated AFF tournament is how to build the brand’s aspiration while amplifying its “Always no.1” campaign.
The idea: We bring the whole nation together wherever they are, to CHEER AS ONE with Samsung using a simple but engaging & trending channel – Facebook AR filters.
Samsung Galaxy S8
“Shake To Own” Case Study
Awards: 2017 MMA The Smarties
-Global Bronze Winner Activation
-Vietnam Best In Show Campaign
-Vietnam Gold Winner Brand Awareness
-Vietnam Gold Winner Product Launch
“Shake To Own” Case Study
Awards: 2017 MMA The Smarties
-Global Bronze Winner Activation
-Vietnam Best In Show Campaign
-Vietnam Gold Winner Brand Awareness
-Vietnam Gold Winner Product Launch
Samsung Galaxy S8
“Time To Move On” Case Study
Awards: 2018 MMA The Smarties
-Global Bronze Winner Activation
-Vietnam Best In Show Campaign
-Vietnam Gold Winner Brand Awareness
-Vietnam Gold Winner Product Launch
“Time To Move On” Case Study
Awards: 2018 MMA The Smarties
-Global Bronze Winner Activation
-Vietnam Best In Show Campaign
-Vietnam Gold Winner Brand Awareness
-Vietnam Gold Winner Product Launch
Samsung Galaxy A
“Say A” Case Study
Awards: 2016 MMA The Smarties
-Global Bronze Winner Mobile Website
-Vietnam Best In Show Campaign
-Vietnam Gold Winner Brand Awareness
-Vietnam Gold Winner Product Launch
-Vietnam Silver Winner Mobile Website
Inspired by the insight that Vietnamese letter “A” is pronounced /Ahhhh/ – an expression of surprise and excitement, we created this appealing narrative for Samsung Galaxy A to “wow” its prospective buyers.
“Say A” Case Study
Awards: 2016 MMA The Smarties
-Global Bronze Winner Mobile Website
-Vietnam Best In Show Campaign
-Vietnam Gold Winner Brand Awareness
-Vietnam Gold Winner Product Launch
-Vietnam Silver Winner Mobile Website
Inspired by the insight that Vietnamese letter “A” is pronounced /Ahhhh/ – an expression of surprise and excitement, we created this appealing narrative for Samsung Galaxy A to “wow” its prospective buyers.
Samsung Galaxy J7 Prime
Limited Edition “Đẹp Muốn Xỉu”
Viral Video starring national crush Issac
Limited Edition “Đẹp Muốn Xỉu”
Viral Video starring national crush Issac
Tide “Hai Lúa”
Top funny commercials compilation Vietnam 2016
Top funny commercials compilation Vietnam 2016
HEINEKEN TALENT LAB
This One Is On Us
Awards: 2015 Heineken Talent Lab – Vietnam Gold Winner
2017 Nudging For Good Award Winner
Heineken has long promoted responsible drinking but they wanted to go beyond talking about it and offer a real solution. So they set up Talent Lab, a hothouse of innovation in Amsterdam HQ attended by top young creative minds from all over the world. The challenge was to come up with an idea that would appeal to the Millennials and inspire them to drink responsibly. In other words, they had to make moderation, and water, cool. The result? This One Is On Us.
This One Is On Us
Awards: 2015 Heineken Talent Lab – Vietnam Gold Winner
2017 Nudging For Good Award Winner
Heineken has long promoted responsible drinking but they wanted to go beyond talking about it and offer a real solution. So they set up Talent Lab, a hothouse of innovation in Amsterdam HQ attended by top young creative minds from all over the world. The challenge was to come up with an idea that would appeal to the Millennials and inspire them to drink responsibly. In other words, they had to make moderation, and water, cool. The result? This One Is On Us.