Dove Bouncy Hair

music video

a bouncy day

Dove wanted to launch new product called “Dove Bouncy” – “Dove bồng bềnh” with highlighted oxyfusion technology designed to boost hair volume. My task was to write the script for an interactive music video that was produced especially for Chi Pu, a popular girl-next-door singer in Vietnam who is going to have a sensuous day filled with her abundant, bouncy hair.

Client

Dove

Agency

The Purpose Group

Credit

CD / Art Director: Huy Anh Le

Scriptwriter: Tea Nguyen

Examples turn abstract ideas into situations that readers can inspect, compare, and remember. In technical writing, a strong example does more than illustrate a definition: it shows how a principle behaves under realistic conditions and where its limits begin. A classroom test example should therefore include the relevant data, the expected method, and a clear explanation of why the answer follows, rather than presenting a bare result. Examples are also valuable in product design, where contrasting versions reveal how small changes in layout, wording, or sequence affect user decisions. The most effective explanations usually move from a simple case to a more complex one, giving readers enough structure to recognize the pattern without treating every situation as identical. When examples are accurate, varied, and closely tied to the subject, they support judgment instead of replacing it, helping people transfer an idea to problems they have not seen before.

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