Elevit is a pre-conception and pregnancy multivitamin and mineral supplement that has been specifically formulated to help meet the increased nutritional needs of women who are trying to conceive and pregnant. This is an IMC campaign to officially launch Elevit in Vietnam.

GET — demanding first time moms-to-be who will do everything to prepare the best start for their babies
TO — use Elevit daily from the early planning stage (3 months ahead conception) all the way through pregnancy
BY — driving awareness and credibility of Elevit as the most TRUSTED COMPANION of moms through 1,000 GOLD DAYS for their babies’ best start in life.

INSIGHT & IDEA 

Mom constantly puts herself under pressure by asking “How can I make it enough for my baby?”. Elevit shares empathy with her and reassures her that although LOVE will never be enough, it’s ever growing. And everyday as they grow together, love completes.