Samsung wanted to debut the entire new Galaxy A-series in the early part of 2016. The Galaxy A version 2016 was without a doubt the most ground-breaking phone on the market because to its gorgeous glass and metal design and cutting-edge capabilities.

CHALLENGE

Due to worries about price-over-product with the Galaxy A 2015, there is a negative perception that needs to be changed in order for consumers to learn about the best-in-class capabilities of the new Galaxy A 2016.

INSIGHT & IDEA

The Vietnamese pronunciation of “A” is /AH/, which denotes surprise and enthusiasm. We sought to produce a voice that would drown out all the critics. So it’s the right time to shout “AAAAAAAA” launching Vietnam’s first voice-activated advertising campaign, Say A.