Campaign Idea / Manifesto video

8 seconds to conquer

This summer, Samsung Vietnam will introduce the Galaxy J8, a device aimed for young adults just entering the working world. They will encounter many possibilities and challenges during their lives, and Galaxy J8 phone with all the features inheriting from flagship products of Samsung will be the best side-kick to help them conquering all the opportunities.

 

IDEA

J8 and 8 GIÂY (8 seconds) in Vietnamese sound somewhat similar. We created this analogy so that J8 could own it, claiming that the camera could open in as little as 8 seconds, ready for you to take over the world in that short of a time.

Client

Samsung

Agency

Leo Burnett

Credit

ECD: Paolo Garcia 

Sr. Copywriter: Tea Nguyen (manifesto video)
Jr. Copywriter: Khanh Linh, Quoc Anh Nguyen (digital campaign)

Sr. Art Director: Raven Ngo 
Jr. Art Director: Linh Lee