This is a personal project about identity design for a fictional brand and products. Tây Bắc Ơi (Hey Northwest!) is an organization made up of the people of mountainous Northwest villages, who work together to harvest and process premium, safe, and healthy Northwest products and specialties for delivery to customers nationwide.

Tây Bắc Ơi! is a dear call from the country’s highlands, wishing to connect with like-minded souls who share a special love for the mountains and the Northwest way of life. The ethnic girl wearing a traditional Pieu scarf, along with her calling, are, in the opinion of the brand Tây Bắc Ơi! the most cherished icons of the sincere Northwestern locals.