Written by Yomost and Leo Burnett Vietnam 10 years ago, “Such a Yo! feeling” is a clever tagline that has integrated itself into the lives of Vietnamese audience at the time. Now the brand wants to revive the message and turns this into another big national smash.

This 2018 campaign attempts to grab young people’s attention and start thought-provoking discussions on the “comfort zones” happening in their lives. Yomost encourages young people to push outside their comfort zones in order to win the Yo! Feeling.

Since the launch of the TVC, Yomost has been receiving complaints from conservative audiences about the kissing scene where we feature high-school students. This came right in time for us to take over the media and start BREAKING VIETNAM’S COMFORT ZONES