Tet campaign / Music video parody

when will I stop being busy?

Tet is always the busiest season of the year for Vietnamese people, but it is also far too important to give up all the tasks. We intend for Tet to be jam-packed with activities, but instead find ourselves swamped with responsibilities. This Tet, Samsung DA pledges to handle all Tet-related duties so that we can be BUSY enjoying ourselves.

 

Singer Bich Phuong x Samsung DA bring together a parody of her national hit of last Tet, WHEN WILL I GET MARRIED, to return to this Tet with a humorous twist: WHEN WILL I STOP BEING BUSY (in Tet)

Client

Samsung 

Agency

Leo Burnett Vietnam

Credit

ACD: Vy Nguyen

Sr. Copywriter: Tea Nguyen

Copywriter: Trong Nguyen

Art Director: Bao Han