TVC Samsung Galaxy J7 Prime
stunning in & out
Samsung released the Galaxy J7 Prime in 2016 with amazing outlook and upgraded functions. We collaborated with Isaac, a favorite of teenagers for both his model appearance and singing ability, to produce a high-fashion photoshoot of him with the J7 Prime for social media as well as a 15-second pre-order TVC.
Prominent feature: dark-mode camera
Campaign concept: stunning in & out
Online video J7 Prime Pink
đẹp muốn xỉu!
One month after the release of J7 Prime, we received a new brief: build an incredible online buzz around the introduction of the pink version of J7 Prime. We created an online video to literally make all ardent admirers of J7 Prime Pink (or perhaps Isaac’s) faint. The phrase “ĐẸP MUỐN XỈU” is a hilarious exaggerated Vietnamese saying that means “So lovely I wanted to faint.”
Client
Samsung
Agency
Leo Burnett
Credit
CD: Paolo Garcia
ACD: Milton Ganelo
Copywriter: Tea Nguyen, Nhu Mai
Quyen Le
Art Director: Anh Khue Tran