Samsung Pay – Teaaa

launch campaign / television commercial

one touch away

Samsung Pay is a mobile payment and digital wallet service by Samsung Electronics that lets users make payments using compatible phones and other Samsung-produced devices. This campaign aims to inspire consumers with Samsung’s new technological application in addition to encouraging as many customers as possible to use this service.

IDEA

The less work you have to do, the more stress-free you feel, and the more fun you can have.

What if all you needed to access everything was one simple touch?

Client

Samsung

Agency

Leo Burnett Vietnam

Credit

CD: Du Tang

Sr. Copywriter: Tea Nguyen

Sr. Art Director: Thuy Nguyen

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